Marketing & Growth

Marketing & Growth Manager / Fractional Marketing & Growth Consultant

The Marketing & Growth professional is responsible for developing and executing marketing strategies designed to increase brand awareness, generate qualified leads and support company growth.

Department

Marketing & Growth

Employment Type

Fractional / Independent Contractor (initial structure)

Work Arrangement

Remote

Reports To

CEO / Owner

Compensation

$2,500–$4,000 per month

Performance Incentive

Contractor performance incentive possible (when agreed in writing)

Compensation will be based on scope of services, experience, expertise and agreed deliverables.

Work Arrangement & Classification

The Marketing & Growth Consultant is initially engaged as an independent contractor / fractional service provider and is not an employee of JM Connect Services.

The contractor should operate as an independent business/service provider consistent with applicable law.

The relationship is based on agreed services, deliverables, objectives and results rather than employee-style control over the contractor's methods and working hours.

This position does not include W-2 employee benefits. The actual classification of the relationship will be based on the applicable facts, contract and law.

Position Overview

The Marketing & Growth professional is responsible for developing and executing marketing strategies designed to increase brand awareness, generate qualified leads and support company growth.

This is NOT simply a social media posting position. JM Connect Services is looking for a hands-on marketing professional who understands marketing strategy, lead generation, digital advertising, social media, copywriting, SEO, content creation, video, analytics, marketing automation and AI.

Responsibilities

Marketing Strategy

  • Develop marketing strategy.
  • Define target audiences.
  • Develop customer personas.
  • Create campaigns.
  • Develop offers.
  • Create content calendars.
  • Coordinate marketing with sales.
  • Monitor campaign performance.

Digital Advertising

  • Google Ads
  • Meta Ads
  • Facebook Ads
  • Instagram Ads
  • Retargeting
  • Local advertising

SEO

  • Local SEO
  • Google Business Profile
  • Website SEO
  • Keyword research
  • Blog strategy
  • Local content
  • Review strategy

Social Media

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn

Content

  • Reels
  • Short-form videos
  • Before & After content
  • Educational videos
  • Testimonials
  • Project videos
  • Blog articles
  • Social posts
  • Email campaigns

Copywriting

  • Website copy
  • Ad copy
  • Captions
  • Emails
  • Landing pages
  • Video scripts
  • Calls-to-action
  • Promotional campaigns

AI

  • Content creation
  • Copywriting
  • Research
  • Video scripts
  • Image generation
  • Video editing
  • Social media
  • Content repurposing
  • SEO
  • Advertising
  • Marketing automation
  • Campaign development

Ideal Candidate

  • 3+ years marketing experience preferred.
  • Strong digital marketing skills.
  • Meta Ads experience.
  • Google Ads experience.
  • SEO knowledge.
  • Copywriting skills.
  • Social media experience.
  • Video editing experience.
  • Analytics experience.
  • CRM experience.
  • AI experience.
  • Creative and analytical.
  • Results-oriented.
  • Able to work independently.
  • Hands-on.

Contractor Performance Incentive

The Marketing & Growth Consultant may be eligible for additional performance-based compensation when specifically agreed in the contractor agreement.

Possible performance metrics:

  • Qualified leads
  • Cost per lead
  • Lead conversion
  • Marketing-generated opportunities
  • Marketing-generated revenue
  • Campaign ROI
  • Organic traffic
  • Search visibility
  • Campaign performance

Any performance incentive must be defined in the contractor agreement.

Future Opportunity

As JM Connect Services grows, this role may transition into a full-time W-2 Marketing & Growth Manager position with an estimated salary range of $60,000–$75,000 annually, depending on experience and qualifications.

Any future transition to W-2 employment would require a separate employment agreement.

Application

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Compensation ranges are estimates based on experience, qualifications, scope and business needs. Final compensation and the applicable employment or contractor classification will be established in the applicable employment or contractor agreement and determined according to the actual working relationship and applicable law.